Rob May is a veteran of creating and managing global B2B and B2C brands and marketing teams. Rob has brought marketing strategy, brand management, creative direction, and sales enablement competency to brands under his stewardship for nearly thirty years.
At Wave, Rob is responsible for all phases of marketing strategy and execution, working in concert with sales and operation to create and highlight the unique differentiators of the Wave solutions portfolio.
Prior to joining Wave, Rob held various healthcare marketing leadership roles at Labcorp, Quest Diagnostics, Baylor Genetics, and Solstas Lab Partners, communicating value to health systems, physician groups, providers, payers, and patients. Before entering healthcare in 2010, Rob led marketing teams in the durable luxury goods space, shepherding the MasterCraft Boats and Regal Boats brands through significant periods of growth.
He has negotiated multi-year agreements with national brands such as the X Games, US Open, Dew Action Sports Tour, and the AMA Supercross, and leveraged digital marketing, retail, on-site activation, promotions, advertising, and paid and social media to boost brand awareness, drive purchase intent and generate customer loyalty.
He is a proficient writer, having written and edited for national consumer sports and trade publications and numerous award-winning advertising campaigns and brochures for brands he has managed.
A former Division III football player, swimmer, and golfer at Beloit College (WI), where he majored in Creative Writing, Rob lists his passions as getting into the woods, trail running, all forms of exercise, and prepping for fall Sunday afternoon Green Bay Packers games by working the grill and chilling Leinenkugel’s. He lives in Orlando, Florida, with his wife, Stacy, and their Frenchie, Lambeau.
VP of Marketing
careers with wave
Work with a team using amazing technologies to solve healthcare’s data and billing challenges.
A movement is underway in healthcare that promises transformative benefits for patients and practices alike.
Make healthcare history.
Wave is looking for people who see the potential of artificial intelligence, big data and autonomous processing and want to be a part of the unprecedented work we’re doing. For the first time ever, the tools are available to solve the decades-old challenges of healthcare data management and billing. Join Wave on the vanguard of this important moment in history by bringing your talents to a team unlike any other.
Be a hero to customers.
Wave solves issues healthcare providers, their intake staff and billers can’t, using tools many in the industry don’t even know exist. As a member of Wave’s team, you’ll be empowering physicians, diagnosticians, hospitals and labs to run their operations better, so they can serve their patients better. You’ll know the satisfaction of being a trusted partner and playing an essential role in their success.
Work with the best.
Bring your best ideas and efforts to solving exciting challenges that have never been attempted in this industry. Work with top leaders in data processing and healthcare intake and billing. At Wave, you’ll learn from the best and collaborate closely with a diverse and inclusive team that puts clients first.